seo

5 Search Engine Optimization Mistakes to Avoid

You might be thinking that your website is user-friendly and fetches good number of visitors, but in reality it would not. There are a wide range of internet marketing techniques which can aid enhancing the visitor experience. Usually, these internet marketing techniques (SEO strategies) are intended to be a “win/win” situation for both the customers (visitors) and yourself (the company/ business).

When the visitors have a great experience on your website, they’re more likely to purchase your products or service from your website. For this to happen, you must drive traffic to your site and promote as many purchases as feasible. However, you must avoid certain seo marketing techniques which will create an annoying user experience to the visitor.

Here are the five most annoying (SEO strategies) internet marketing techniques and a few tips to avoid them:

1.Pagination

Both the visitors and search engines (Google, Bing etc) wants real information. If you post a high quality content linked to your industry, it will probably boost your website rankings in search results (SERP- Search Engine Results Page), and also establishes your brand authority among users. But there’s a catch here!

The most annoying way to deliver the content is by means of pagination. You’ve perhaps seen these paginations before. They’re trendy not just on ecommerce websites but also on many news and entertainment websites. Pagination is when the information is presented in a list format – but each item is given a separate page.

Here’s an example from CNN titled, “Former Olympians: Where are they now?” Each of the snippets about an Olympian is given a separate page. If the user wants to read the entire article, he/she has to click and view 17 separate pages.

Loading all these pages considerably increases the amount of time when compared to reading a fairly simple article posted in a single page. This is, obviously, pretty annoying.

Originally, the purpose of pagination is to increase the number of page views. If the article is posted on a single page, the page view is merely one. But by presenting the article across 17 pages, the page views extend up to 17. This is apparently a more attractive number to the advertisers.

Even though page views are important; it is quickly losing its appeal. Users don’t stay in your website to click through multiple pages. Pagination on your website also decreases the chances of future visits and email sign-ups by the users.

Hence, if you want good number of users, then the solution here is to present quality content in just one or two pages. If you do so, your users will be able to quickly find whatever information they want. This will result in improving your brand as an authority and create plenty of goodwill among your users.

2. Misdirection

User visits your website as they trust your website have the content that he/she (user) needs. This might be a product, service or even information. If the user is unable to find that expected content, he/she will be pretty much annoyed.

This applies to both the search engine results and within websites. Here are some of the common issues:

Embellishment

Overpromising

Forceful Sales

The solution is easy: Make your links precise. If the user wants information on something particular, take them to that webpage directly. Don’t just drive all visitors to your home page, for example. If the visitor doesn’t trust your links, they won’t trust you sufficiently to make a purchase of your product or service.

3. Poor Mobile Access

Smartphones have become a part of our lives. According to recent reports by Google, mobile searches have exceeded the searches made via computers. Your website must offer a great mobile experience in order to generate huge traffic from smartphones. If the users can’t navigate your website with their smartphones, they won’t make a purchase or take the preferred action as you would expect.

Providing an incredible mobile experience is not just about proper sizing and responsiveness. You should also provide:

Click-to-call options

Map integration (for brick-and-mortar stores)

Mobile-friendly videos

You must also make sure that any ads on your mobile site don’t dominate the whole of the mobile screen. This is the most common issue when websites are changed to mobile view. This hinders the visitor’s ability to navigate your website through their Smartphones which is pretty much annoying for the visitors.

4. Pushy Email Requests

There are several advantages for building a healthy email database. A customer gives you his/her email address because; they are interested in your products or services. This could be a valuable and long-term customer whom you would like to connect with in a multiple number of ways.

However, just because a customer’s email id is important doesn’t mean you should be forceful with your requests. An email request that acts as a barrier to accessing useful content is going to annoy more users than encouraging new users signing up for the email subscription.

One successful solution here is to use cookies which allow you to track the visitors while they browse your website. When they perform specific actions, you can send them an automatic pop-up request for an email. Customers are more likely to opting-in for the email subscription, when you request them at the right time.

5. Confusing Calls-to-Action

The purpose of your website is ultimately to encourage your users to take an action. This could be purchasing a product or service, opting in to your email newsletter or something else entirely. You must ease the process of action by the users.

Your call to action should be:

Attractive and eye-catching

Easy-to-understand

Nothing’s more irritating for a user than when they wish to take an action but are confused how to do so, because of your website’s design. However, if you compose your call-to-action clearly, you’ll get an increased conversion rate. More interestingly, your website users will be happier, too!

Hope the above mentioned helped you! Comment your thoughts!